Atomik Research, the in-house market research agency within 4media group, is thrilled to announce the appointment of Anna Ginovker as its new Senior Vice President (SVP) of Research. Bringing with her an impressive portfolio of experience, Anna is set to spearhead the company’s primary research services, both qualitative and quantitative, focusing specifically on B2B and...
Having worked in communications for the majority of my career, I’ve witnessed firsthand how advancements in technology continue to change the landscape of storytelling. We’ve evolved from print to digital and from long-form video to shorts. At every turn, there are pop-ups and flashing signs begging us to get our messages out there – fast!...
In the realm of media campaigns, having the right eyes and ears on your product can make or break your success. While major cities like New York, Los Angeles, and Chicago may seem like the ideal spots to showcase your brand, the real question is: Are they where your audience resides? Consider this scenario: You...
Safety Warning: Please note post-production is not a magic wand. It will not repair, recreate, nor replace any content or the quality of what was captured during production. Excessive or inexperienced use may result in poor quality. Use responsibly. “We’ll fix it in post.” Legend has it that every time this phrase is uttered aloud, an...