Atomik Research, the in-house market research agency within 4media group, is thrilled to announce the appointment of Anna Ginovker as its new Senior Vice President (SVP) of Research. Bringing with her an impressive portfolio of experience, Anna is set to spearhead the company’s primary research services, both qualitative and quantitative, focusing specifically on B2B and healthcare/pharmaceutical communications research.

Anna joins Atomik Research after a distinguished tenure at The Harris Poll (formerly part of Harris Interactive Inc. and Nielsen), where she most recently held the position of Vice President of Research. Her career is marked by more than two decades of dedication to the research industry, during which she has honed her skills in designing, implementing and analyzing extensive research programs both domestically and globally.

“Anna’s appointment marks a significant milestone for Atomik Research,” said Alex Hinojosa, Executive Director of Atomik Research U.S. “Her vast experience and proven track record in leading research initiatives make her an invaluable asset to our team. We are confident that under her leadership, our capabilities will reach new heights, further enhancing the strategic insights we provide to our clients.”